Magazine Cover Deconstructing

Strong,
muscular,
manly,
tall,
serious,
intimidating

When looking at this magazine cover I feel like this would be someone I would go out of my way to avoid.











Fitness nuts paid for this magazine considering the title is Muscle and Fitness. They want the viewer to see how they could look if they would work out.  This magazine is more for the older generation of guys because for one it shows that even if you are older you can still workout and look good. The text on this magazine is all about how you can work out either by getting "20 inch arms in 3 big moves" or  how to "Get lean in less time".

The subtext is all about what we get from this cover by just looking at it.

• Arnold likes to work out
• Arnold is healthy
• It is easy to be fit and healthy
• Fire goes hand and hand with manliness
• Guys with muscles wear sunglasses
• You can be famous by being fit

This magazine uses two tools of persuasion: celebrities and testimonials. Everyone knows who Arnold is. They have seen him at one time or another. People like to do the same thing celebrities do. Also by showing Arnold on the cover and putting an article "The Man, the Movie & the Workout it shows us that he actually does these workouts and that they work. If they didn't work then he wouldn't be so muscular.

What's not being told on this cover is the background behind the workouts. Do they take hours to do? How often do they have to be done? Also do you need equipment to do the workouts? Can common everyday people do them? Did he use steroids? Is he on a certain type of diet? The big question is are there side effects? Can you get seriously injured doing these workouts? Lastly this magazine is excluding all people who are not physically able to do these workouts.

Funny,
trust worthy,
down to earth,
rich,
friendly,
relaxed

Looking at this magazine cover I feel like this is a type of a guy I could walk up and talk too.